Claude skill · Design and art · Anthropic
Brand guidelines skill for Claude
Applies Anthropic’s brand colours and typography to documents and artifacts. Mostly useful as a template for encoding your own brand.
- Command
- /brand-guidelines
- Licence
- Apache-2.0, copying allowed with attribution
- Folder
- 2 files, 13 KB
- Runs code
- No scripts
Overview
What it does
The skill lists Anthropic’s brand palette with hex values, its heading and body fonts with fallbacks, and rules for applying them: which colour goes on shapes and accents, how text is styled, and what to do when the brand fonts aren’t installed.
Unless you work for Anthropic, its value is as a pattern. Swap the colours, fonts and rules for your own and Claude applies your brand whenever a document or artifact should look on-brand.
Triggers
When Claude uses it
- A request mentions brand colours, style guidelines, visual formatting or company design standards.
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
What it needs
- Nothing to install; a single SKILL.md.
Install
How to install it
Claude Code
/plugin marketplace add anthropics/skills
/plugin install example-skills@anthropic-agent-skillsThe example-skills plugin installs 12 skills from this repository, including this one. Its skills are then namespaced, such as /example-skills:brand-guidelines.
git clone --depth 1 https://github.com/anthropics/skills.git
mkdir -p ~/.claude/skills
cp -r skills/skills/brand-guidelines ~/.claude/skills/That makes it a personal skill, available as /brand-guidelines in all your projects. Copy it into .claude/skills/ in a repository instead to share it with your team.
claude.ai and the Claude API
Zip the skill folder, then in claude.ai open Customize > Skills, choose + and Create skill, then Upload a skill. Code execution must be turned on.
from anthropic import Anthropic
from anthropic.lib import files_from_dir
client = Anthropic()
skill = client.skills.create(files=files_from_dir("brand-guidelines"))
print(skill.id) # use as a custom skill_id with the code execution toolChecks
SKILL.md validator results
Its SKILL.md (73 lines) run through our SKILL.md validator, with the folder’s file list, for both targets. These check the file’s format, not whether the skill works well.
Claude Code
0 errors, 0 warnings, 0 tips
claude.ai and the API
0 errors, 0 warnings, 1 tip
- tipThe Claude Help Center’s upload guide gives a 200-character description limit for claude.ai, though the platform docs say 1,024. Keep it under 200 if you’ll upload it there.
Folder
What’s in the folder
- LICENSE.txt11 KB
- SKILL.md2.2 KB
SKILL.md sections
- Anthropic Brand Styling
- Overview
- Brand Guidelines
- Colors
- Typography
- Features
- Smart Font Application
- Text Styling
- Shape and Accent Colors
- Technical Details
- Font Management
- Color Application
Source
Licence and source
- Published by Anthropic in anthropics/skills/skills/brand-guidelines, last changed 2026-04-20.
- Licence: Apache-2.0, copying allowed with attribution. Our copy of the SKILL.md is unmodified, served with its licence.
- Read from commit
dbd4588; write-up checked 2026-10-14. - Before installing, read the SKILL.md on GitHub. Anthropic advises using skills only from sources you trust (security considerations).
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